16 Important LinkedIn Statistics For Marketers 2024

As the world’s largest professional network, LinkedIn continues to be a powerhouse for B2B marketing and professional networking.

This article dives into the latest LinkedIn stats (from 2024!) to see how this professional networking website is growing.

16+ Essential LinkedIn Statistics & Facts In 2024

Here are 16 crucial statistics that showcase LinkedIn’s immense potential for social media marketers:

1. Global Reach

LinkedIn boasts over 1 billion members worldwide. (200 countries and regions)

With over 1 billion members worldwide, LinkedIn has become the largest professional networking platform in the world.

2. Company Presence

More than 67 million companies are listed on the platform.

3. Job Market

65 million people use LinkedIn to search for jobs each week.

4. Hiring Efficiency

On average, 6 people are hired every minute through LinkedIn.

5. Skill-Based Hiring

48% of recruiters on LinkedIn explicitly use skills data to fill roles.

6. Language Accessibility

LinkedIn is available in 36 languages, making it truly global.

Currently, The platform offers its services in 36 languages: Arabic, Bangla, Simplified Chinese, Traditional Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hindi, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Marathi, Norwegian, Persian, Polish, Portuguese, Punjabi, Romanian, Russian, Spanish, Swedish, Tagalog, Telugu, Thai, Turkish, Ukrainian, and Vietnamese.

7. Content Creation

Over 12 million users contribute to LinkedIn’s collaborative articles.

You can also try writing LinkedIn posts, and articles with AI.

See the list of top AI writers at Aios.blog!

8. Revenue Growth

LinkedIn’s revenue surpassed $15 billion in Q4 FY23.

9. Consistent Growth

The platform has seen a 10% year-over-year revenue growth in Q3 FY24.

10. Premium Subscriptions

Premium revenue grew by 29% year-over-year in Q3 FY24.

11. Geographic Distribution: LinkedIn.com

  1. North America: 244M+ members
  2. Europe: 278M+ members
  3. Asia-Pacific: 298M+ members
  4. Latin America: 169M+ members
  5. Middle East & Africa: 65M+ members

12. Job Seeker Engagement

28 million people have added #OpentoWork frames to their profiles.

See how AI replacing jobs stats at Aios.blog!

13. Skill Diversity

LinkedIn lists over 41,000 skills.

14. Educational Institutions

More than 134,000 schools are listed on the platform.

15. Market Position

LinkedIn has taken market share in the hiring business for 7 consecutive quarters as of Q3 FY24.

16. LinkedIn Employee Count As of July 2024

LinkedIn employs more than 18,500 full-time employees and has offices in over 30 cities around the world.

LinkedIn Social Media Stats In 2024

You can explore social media profiles and pages on major platforms.

Here are the latest stats for you:

1) LinkedIn: 27 Million Followers

https://www.linkedin.com/company/linkedin/

2) YouTube: 223K subscribers and 674 videos

https://www.youtube.com/user/LinkedIn

3) Instagram: 1,089 posts, 1.1M followers, and 14 following

https://www.instagram.com/linkedin

4) Twitter: 25 Following, and 1.8M Followers

https://twitter.com/LinkedIn

Closing Note For LinkedIn Stats 2024

These LinkedIn stats underscore LinkedIn’s dominance in the professional networking space and its potential for marketers.

With its vast user base, global reach, and continued growth, LinkedIn offers unparalleled opportunities for B2B marketing, talent acquisition, and professional development.

Experts project that the number of social media users worldwide will reach 4.41 billion by 2024, making it an essential marketing channel.

Aios.blog!

As a social media marketer, leveraging these insights can help you craft more effective strategies, target the right audiences, and maximize your ROI on the platform.

Remember to stay updated on LinkedIn’s evolving features and user behavior to keep your marketing efforts fresh and relevant.


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