30+ Social Media Statistics And Insights at Aios Blog

The average daily usage of social media is 2 hours and 24 minutes in 2024!

Social media stats are crucial for developing a successful social media business strategy.

These statistics can help you make an informed decision, targeted social media marketing, resource allocation, employee advocacy etc.

Overview: Social Media Usage 2024

As of July 2024, there were around 5.17 billion social media users worldwide, which is about 63.7% of the global population.

This is an increase of 1.01% from April 2024, when there were around 5.07 billion users or 62.6% of the population.

Social media users have grown rapidly over the past year, with an estimated 265 million new users joining.

Top 30+ Global Social Media Statistics And Trends of 2024

If you use social media for business, here are over 30 key social media statistics in 2024 and beyond.

1. As of 2024, there are 5.17 billion social media users around the world, accounting for about 63% of the total global population.
2. The average daily time spent on social media by a user is 2 hours and 24 minutes.
3. The most popular social media platform is Facebook with 3 billion monthly active users.
4. YouTube is the second most popular platform with 2.5 billion monthly active users.
5. Instagram is the third most popular social media platform with 2 billion monthly active users.
6. WhatsApp also has at least 2 billion monthly active users.
7. 90% of Instagram users are younger than 35 years old.
8. WeChat has 1.36 billion monthly active users.
9. Telegram has 900 million monthly active users.
10. On average, 500 million tweets are sent per day on X formerly known as Twitter. (200 billion per year)
11. LinkedIn has over 1 billion registered users, with 16.2% of users are active users per month.
12. Pinterest has 518 million active users monthly, 85% of whom are female.
13. TikTok is the 4th largest social media platform with 1.5 billion monthly active users.
14. 50% of TikTok users are under the age of 34.
15. The most popular type of content on social media is video, with users spending an average of 6 hours and 48 minutes per week watching online videos.
16. 71% of social media users access these platforms from a mobile device.
17. The average engagement rate on social media posts is 1.7%.
18. Instagram has over 2 billion active users, with 500 million stories being posted and engaged every day.
19. The top reason for people following a brand on social media is to learn about new products and services.
20. 93% of marketers use Facebook advertising regularly.
21. Around 31% of businesses use AI tools for social posts.
22. Social media advertising spending is forecasted to reach over $234.10 billion in 2024.
23. Social Media Ad spending is expected to show an annual growth rate of 8.11%, resulting in a projected market volume of $345.70 billion by 2029.
24. 54% of social media users use platforms to research products before making a purchase.
25. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to others.
26. The top three reasons people unfollow or unlike a brand on social media are irrelevant content, too many ads, and poor customer service.
27. The most popular type of content on Facebook is photos, with 94% of Facebook posts including at least one photo.
28. The most engaging type of content on Facebook is live video.
29. 94.7% of users access chat and messaging apps and websites, while 94.3% use social platforms.
30. 80.8% of the world’s population aged 18 and older are active on social media.
31. 61.4% of the world’s population use social networks, regardless of age or internet access.
32. 93.4% of internet users are active social media users, and 88.4% of mobile phone users are active.
33. AI in the social media market is expected to grow to $9.59 billion by 2030, with a compound annual growth rate (CAGR) of 28.7% from 2024–2030.
34. Around 44.4% of marketers have used AI for social media content production.
35. According to SocialPilot, 31% of marketers use generative AI to create social media posts.

Social media can help your business in 2024.

1) Growing your market with the help of Social Media

You can use social media to attract new customers, grow your market, and build loyalty and trust in your brand.

2) Interacting with customers

You can interact directly with customers in real-time and see what people are saying about your business.

3) Driving traffic via social media

You can use popular social media platforms like Facebook and Pinterest to drive traffic to your website.

4) Keeping an eye on competitors

You can use social media to keep an eye on your competitor’s social media activities.

Let’s learn in detail how these numbers can help your business in future.

Social Media Stats Can Help Your Business

Social media statistics provide valuable insights to inform your marketing strategy, drive business growth, and stay ahead of the competition.

Here are some key ways social media statistics can help your business:

1. Targeted Marketing: Understand your audience demographics, interests, and behaviours to create targeted campaigns that resonate with them.

2. Content Optimization: Analyze engagement metrics (e.g., likes, shares, comments) to refine your content strategy, ensuring it reaches and engages your target audience.

3. Influencer Selection: Use statistics to identify the most effective influencers for your brand, based on their audience demographics, engagement rates, and niche relevance.

4. Competitor Analysis: Monitor your competitors’ social media performance to identify gaps and opportunities for differentiation.

5. Customer Insights: Leverage social listening data to understand customer needs, preferences, and pain points, enabling you to develop more effective customer service and loyalty strategies.

6. ROI Measurement: Track the return on investment (ROI) of your social media campaigns to optimize budget allocation and demonstrate the value of social media to stakeholders.

7. Crisis Management: Stay ahead of potential crises by monitoring social media sentiment and responding promptly to customer concerns.

8. Employee Advocacy: Empower employees to become brand ambassadors by providing them with engaging content and analytics to measure their impact.

9. Social Commerce: Use statistics to inform your social commerce strategy, including product promotion, pricing, and customer acquisition.

10. Strategic Planning: Inform your overall business strategy by analyzing social media trends, consumer behaviour, and market shifts.

By leveraging these social media statistics and insights, you can refine your social strategy, drive business results, and stay competitive in today’s digital landscape.