OpenAI announced SearchGPT, an AI-powered search engine that is a direct competitor to Google search.
What does that mean for Google?
What does it mean for web publishers?
This is the first time in a very long time that I can remember a company with enough funding and tech experience to challenge Google’s search dominance.
This news is fresh and we are still determining how SearchGPT will impact search and publishers; however, some nuances are worth discussing.
Let’s discuss Search GPT at Aios.blog!
This is another great announcement after the launch of GPT 40.
What is SearchGPT?
SearchGPT is a prototype of new search features designed to use the strength of OpenAI’s AI models to give you fast answers with clear, relevant sources.
It is a faster way to find what you’re looking for.
Learn more at https://chatgpt.com/search
Features of Search GPT at Aios.blog
- Designed to give you an answer.
- Real-time information from relevant sources.
- Search in a more natural, intuitive way.
- Visual results for a richer understanding of the topic.
If you’re interested in trying SearchGPT, you can sign up for the waitlist on the OpenAI website.
The new AI search platform is in the testing phase.
Open AI team has partnered with publishers to build this experience and continue to seek their feedback.
In addition to launching the SearchGPT prototype, they are also launching a way for publishers to manage how they appear in SearchGPT, so publishers have more choices, unlike Google.
Importantly, This platform is about search and is separate from training OpenAI’s generative AI foundation models.
Websites and blogs can be surfaced in search results even if they opt out of generative AI training.
To read more about publisher controls and OpenAI’s bots, see here.
A New AI-Powered Search Engine
Overall, Search GPT is designed to help users connect with publishers by prominently citing and linking to them in searches.
Responses have clear, in-line, named attribution and links so users know where information is coming from and can quickly engage with even more results in a sidebar with source links.
What is the Marketer’s take on SearchGPT?
1) Neil Patel’s take on Search GPT
2) Alex Northstar says Google search is in trouble.
3) Mic King says,
SearchGPT is a Google Search competitor, which is very different from Google’s well-established offering.
Here are 5 ways SearchGPT is very different from traditional Google Search by Tomsguide.com!
- GET CONVERSATIONAL RESULTS
- YOU CAN ASK FOLLOW-UP QUESTIONS
- NO MORE ADS WITHIN SEARCH INTERFACE
- A SIMPLER & MORE CLEANER INTERFACE
- THIS PLATFORM IS WORKING WITH PUBLISHERS
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