AI plays a crucial role in marketing, and companies increasingly integrate AI into their marketing strategies.
Explore the significance of AI in marketing and learn how businesses incorporate AI into their marketing strategies by checking out the latest statistics on Aios.blog!
25+ AI Marketing Statistics & Facts For 2024
To understand the importance of AI in marketing, you must look at it from a broad perspective.
Here are some stats about the global artificial intelligence market and the companies that prioritize the technology.
1. Global Marketing Spend
By 2024, global marketing spending is expected to reach over $1.3 trillion, an increase of over 50% from 2019. (Statista)
2. AI Adoption in Marketing
The adoption rate of artificial intelligence in marketing is projected to increase from 29% to 80% by 2024. (Adobe)
3. Email Marketing AI Stats
In 2024, the global market for email marketing is expected to reach $22.16 billion. (PR Newswire)
4. Content Marketing AI Stats
By the end of 2024, the global market for content marketing is estimated to be worth $412.88 billion. (MarketsandMarkets)
5. Social Media Users
The number of social media users worldwide is projected to reach 4.41 billion by 2024, making it an essential marketing channel. (Statista)
6. Mobile Advertising
By 2024, mobile advertising is predicted to account for over 50% of total digital ad spend. (eMarketer)
7. Influencer Marketing AI Stat
In 2024, the global market for influencer marketing is expected to be worth $13.8 billion, a significant increase from $8.08 billion in 2019. (Business Wire)
8. Personalize Marketing
Personalization is expected to generate an additional $800 billion in revenue for companies by 2024. (McKinsey)
9. Voice Search
The use of voice search is projected to increase by over 40% by 2024, making it crucial for marketers to optimize their content for voice assistants. (Comscore)
10. VA & VR in Marketing
By 2024, the use of virtual and augmented reality in marketing is expected to reach $80-90 billion. (TechJury)
11. Programmatic Ads
The global market for programmatic advertising is expected to reach $147 billion by 2024, representing a compound annual growth rate of 24%. (AdExchanger)
12. Video Marketing Stat
By 2024, video marketing is projected to make up 80% of all internet traffic. (Cisco)
13. Personalized Email Marketing Stat
Personalized emails generate six times higher transaction rates than non-personalized emails, driving the importance of data-driven marketing strategies. (MarketingProfs)
14. AI Chatbots Stats
By the end of 2024, the global market for chatbots is expected to reach $9.4 billion, with an annual growth rate of 29%. (PR Newswire)
Discover the best AI Chatbot Builders at AIOS.blog!
15. Social Advertising Stat
Social media advertising is forecasted to make up 50% of all digital ad spending by 2024. (eMarketer)
16. Digital Spending Stats
By 2024, it is predicted that over 50% of global ad spend will be on digital channels. (eMarketer)
17. Shopping on Social
The use of shoppable posts on social media is projected to increase by 40% by 2024. (GlobalWebIndex)
18. Video in Email Marketing
By 2024, the use of video in email marketing is expected to increase by 19%. (Lemonly)
19. Marketing Automation Stats
The global market for marketing automation is projected to reach $8.42 billion by 2024, with a compound annual growth rate of 8.5%. (MarketsandMarkets)
20. Internet Users Stats
The number of internet users worldwide is expected to reach 5.3 billion by 2024, providing a significant opportunity for digital marketing. (Statista)
21. Global Market Revenue Forecast
The global market revenue for AI in marketing is expected to reach $107 billion by 2028.
22. AI Adoption
Seventy-three per cent of U.S. companies use AI in some aspect of their business.
It includes copywriting, design, brand, and more.
Check the Latest AI Writing Stats at AIOS.blog!
23. Top AI Activities
Marketers worldwide trust AI for ad targeting (almost half), content personalization (42%), and email optimization (39%).
24. Market Growth
The global AI market is expected to exceed $1 trillion by 2028, with a growth factor of 40% each year from 2024 to 2028.
25. Current Demand
Demand for AI tools is surging, with the AI market expected to show incredible growth in the next few years.
26. Market Valuation
The AI market for marketing was valued at $100 billion in 2021 and is expected to reach nearly $2 trillion by 2030 as more companies invest.
AI is also impacting the jobs market, and its impact on employment is inevitable.
Find out some of the top AI replacing jobs stats & facts at Aios.blog!
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